Public Relation has and still playing a critical in the evolution of communication in our country. As we approaching the 2010 World Cup in SA, we need to ensure that we keep abreast of the trends that develop in the entire world not only in communication but with business and new ways of doing things.
It is high time that we promote and sell our country to the world so that visitors would feel safe when they visit South Africa. We know how badly our reputation is in regards to crime, unemployment and other ills in the eyes of the world.
Public Relations would then play a huge role in improving our relations and communication with the world. We now have new technological improvements that can be utilised like facebook, twitter, myspace, youtube and other innovations to pass information to the world. It’s up to us as a country and PR industry to ensure that we maximise these potential innovations.
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